Apoorva Mukhija, popularly known as “The Rebel Kid“, is a popular Indian digital content creator, actor and social media personality. She is best known for his funny and relevant videos, in which he captures the daily lives of Generation Z and combines humor with sharp social commentary. She started creating content during the 2020 lockdown, primarily to express his unique ideas about life, relationships and pop culture through videos.
Over time, his work has received acclaim and has led to collaborations with leading brands such as Nike, Amazon, Maybelline. In 2024, he was ranked 8th in Forbes India’s Top 100 Digital Stars list, further cementing his position as one of India’s most influential digital creators. Apoorva Mukhija’s life and work have won the hearts of millions through his unique style and creativity.
Apoorva Mukhija Wiki / Bio
| Real Name | Apoorva Mukhija |
| Nick Name | Apoorva |
| Profession | Digital Content Creator, Model |
| Date of Birth | 28 July 2001 |
| Age (as 2025) | 24 Years |
| Zodiac sign | Leo |
| Birth Place | New Delhi |
| Nationality | India |
| Home Town | Noida |
| Religion | Hindu |
| Food Habit | Non-Vegetarian |
| Hobbies | Creating Comedy Content |
| Net worth | Rs. 1 crore (approx) |
Physical Appearance
| Height (approx.) | in centimeters– 168 cm in meters– 1.68 m in feet inches– 5’6” |
| Weight (approx.) | in kilograms– 57kg in pounds-125 lbs |
| Figure Measurements (approx.) | 33-28-34 |
| Eye Colour | Black |
| Hair Colour | Black |
Early Life & Career
Apoorva Mukhija started creating content during the 2020 lockdown, where he used his sharp wit and relevant observations to create short but funny videos about the daily lives, relationships and social norms of Generation Z. His unique and irreverent style quickly caught people’s attention, and he became a sensation on social media.
As his popularity grew, he collaborated with over 150 major brands like Nike, Amazon, Meta and Maybelline, proving that his content is not only viral, but also valuable. In 2024, Forbes India ranked him 8th in their list of top 100 digital stars, a huge recognition of his influence.
However, Apoorva did not limit himself to social media alone. He ventured into the drama Adverva and appeared in the TV series “Who is Your Gene?”. His ability to blend humor with bold storytelling makes him a natural fit for scripted content. In addition to brand deals and plays, he has participated as a speaker at digital summits and festivals, where he engages with young audiences on topics such as creativity, freedom, and conservatism.
Education
Apoorva Mukhija’s educational background has laid the foundation for her creativity and technical skills. She completed her schooling from Delhi Public School, Panipat, Haryana. She then joined Manipal University, Jaipur for higher education and obtained a Bachelor of Technology degree in Computer Science.
This educational background has given her a solid foundation in technology and digital content creation, which has played a significant role in her career later on. The combination of her technical knowledge and creative skills has helped her establish herself as a unique and influential figure in the digital world.
| School | Delhi Public School, Panipat, Haryana |
| College/University | Manipal University, Jaipur |
| Educational Qualification | Bachelor of Technology in Computer Science |
Family
Not much information is publicly available about Apoorva Mukhija’s family. His mother’s name is Anita Mukhija, but there is no information about the names of his father and brother. Apurba keeps his personal life mostly private and rarely discusses his family members.
| Father Name | Not Known |
| Mother Name | Anita Mukhija |
| Brother Name | Not Known |
Relationship & Marital Status
Limited information is available about Apoorva Mukhija’s relationship and marital status. She is currently single and rarely discusses her personal life. Although she was known to be in a relationship with her ex-boyfriend Utsav Dahiya in the past, not much has been revealed about the details or reasons behind this relationship.
| Relationship | Na |
| Ex-boyfriend | Utsav Dahiya |
| Marital Status | Unmarried |
Net Worth
Apoorva Mukhija’s estimated net worth is around ₹1 crore. While her exact yearly and monthly income figures are not publicly known, her primary sources of income include modeling, advertisements, business ventures, and other professional engagements.
Social Media Accounts
| Platform | Link |
| Click Here | |
| Click Here | |
| YouTube | Click Here |
| Click Here |
Some Facts About Apoorva Mukhija
- Apoorva Mukhija home town in Mumbai
- At the age of 18, she started uploading rant videos, skits, and mini vlogs on YouTube.
- She has worked with various brands like Nike, Kate Spade, Amazon, Meta, and Maybelline.
- She was a marketing intern at MX TakaTak an online video app.
- She then worked as a full-stack developer at CodeMath in Gurugram.
- She joined Swiggy Dineout as a social media marketing intern.
- She makes videos on comedy, fashion, and lifestyle.
- She started working as an associate sales engineer analyst at Dell Technologies, Bengaluru.
- She appeared in one of the episodes of the Hindi talent show ‘India’s Got Latent’ in 2025.